Talent Fairy Talking Points

An inside perspective on the editorial and content marketing job market from the industry's matchmaker. #editorsmakethebesthires

Oct 29, 2024

★ Print is groovy again. It gives me a happy tingle to see brands from Costco to Bottega Veneta embrace the power of magazines and ‘zines to connect with their consumer. Meanwhile, print newbies like Apartmento, The Drift, and Bitter Southerner are springing on the scene. The white space for magazines in today’s noisy world? Target a hyper-niche audience that hungers for high-quality content and coffee-table worthy design. Or, just own an insane amount of user data (hello, Costco). I’m so digging this trend.

★ The Great Wait. Even though the latest U.S. jobs report shows an increase in job growth, the information and entertainment industries are hanging out in an unnerving “wait-and-see” limbo. I’m seeing this in media and content marketing first hand: Many full-time roles (especially at the senior and executive level) are on hold; the interview process is excruciatingly long, and the rise of ghost posts is scarier than Smile 2. Some are calling this moment The Great Wait. Here’s hoping that Q1 2025 will be The Great Rebound.

★ A Freelancer Boom. The U.S. has seen a 91% increase in full-time freelancers since the pandemic and predictions say it’s only going to increase. Given that employers aren’t bringing on lots of full-time workers (see above!), content teams are forced to supplement with contract and freelance workers. But the pool of talent is overwhelming and can be time consuming to vet. Many of you have come to me for help, and now I have a solution: The Talent Fairy Freelance Finder. Take a peek and let me know what you think!

Make Your Voice Heard!

Who Wants to Take The Talent Fairy’s 2024 Survey? You do!

Why? Because you’re dying to know what your peers are earning, thinking, and doing in this crazy, ever-changing industry of ours! Weigh in on what it’s like to work in editorial and content creation in 2024, and I’ll release the juicy results in my 5th annual Hiring Report in the new year. I ask about salaries, job security, AI, pivoting, workplace trends, the hottest brands to work for, and more.

Psst! I’m shameless bribing you: Take the survey and you can enter to win a free 1:1 coaching session with me to improve your personal brand, resume, Linked In, and other job search strategies. Or you can just be a peach and take it anyway.

Take the Survey

Tap The Talent Fairy’s Freelance Finder

Find the Missing Piece to Your Content Team

Looking for a copywriter for your seasonal campaign who has an expertise in beauty — or food or fashion? Need a maternity leave fill-in who has experience managing a content team and producing high-quality newsletters (or videos or magazines)? Can’t find a ghostwriter for that thought leadership article about the future of remote work? Or healthcare, personal finance, or figure skating?

Or, do you just need some solid outside help until you can hire full-time?

The Talent Fairy is (finally!) expanding our recruiting services to include freelance and contract roles! Simply submit your freelance needs and we will send you a candidate short list that is hand-picked for your project or part-time / contract role.

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